1920s etiquette dating
Meetings in bars happened from time to time, but were considered somewhat dangerous—at least by the women. Colleges became co-ed, and young people were thrown together informally, making it easy to meet someone of the opposite sex. Instead of couples marrying in their early twenties, they married later.
Often men and women graduated college without yet entering into a serious, let alone permanent, relationship.
During that particular time, after college, men and women sometimes found it difficult to find each other.
The same was true for those who did not go to college in the first place.
It was also possible, sometimes, to do something that was entertaining, even with someone who was unattractive and unappealing.The second problem in responding to these advertisements was that some people thought doing so implied that they were desperate.(See my reaction reported above.) No one wants to seem desperate.Women made the trip west with the expectation that they would marry and be happy-- more or less.And it turned out they did and were, although there is never very much evidence about whether or not a particular married couple is really happy.
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The social rules for dating change from one generation to the next.